This Cookie Policy is published in compliance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (DPDP Act), and globally recognised cookie consent principles.
For full details on how we handle your personal data, please also read our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, phone, or tablet) when you visit it. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Cookies are not programs and cannot carry viruses or install malware. They simply store a small amount of data that can be read by the website that placed them.
Similar technologies include:
- Pixels (tracking pixels / web beacons): Tiny invisible images embedded in a web page or email that signal when content has been loaded. Used by Meta Pixel and LinkedIn Insight Tag.
- Local Storage: A browser feature that stores slightly more data than cookies and persists until manually cleared.
- Session Storage: Similar to local storage but is cleared when you close your browser tab.
- Fingerprinting: Some analytics tools use browser characteristics (screen size, fonts, plugins) to identify returning visitors without a traditional cookie. We do not actively pursue fingerprinting but tools like Microsoft Clarity may use it as a fallback.
2. Why We Use Cookies
We use cookies for three broad reasons:
- To make the website function correctly — some features simply cannot work without certain cookies (e.g., remembering your cookie consent choice).
- To understand how visitors use our website — analytics help us improve pages, fix problems, and understand what content is most valuable.
- To measure the performance of our marketing — advertising pixels help us understand which campaigns bring visitors to our site, so we can allocate our marketing budget effectively.
We do not use cookies to build advertising profiles for resale, to track you across other websites, or for any purpose not listed in this policy.
3. Types of Cookies We Use
4. Analytics & Performance Tools
4.1 Google Analytics 4 (GA4)
Provider: Google LLC, USA | Category: Analytics
GA4 is Google's current analytics platform. It uses cookies and signals to collect anonymised data about how users interact with our website, including which pages are visited, how long users stay, and what devices they use.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users by assigning a random number as a client identifier | 2 years |
| _ga_[ID] | Stores and counts page views for the specific GA4 property | 2 years |
| _gid | Distinguishes users (shorter-lived) | 24 hours |
We have configured GA4 with IP anonymisation enabled. Data is processed by Google under their Privacy Policy. You can opt out of GA4 tracking using the Google Analytics Opt-out Browser Add-on.
4.2 Microsoft Clarity
Provider: Microsoft Corporation, USA | Category: Functional / Analytics
Microsoft Clarity records anonymised user sessions (mouse movements, clicks, scrolls) and generates heatmaps to show us how visitors interact with our pages. It helps us identify usability issues and improve the website experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _clck | Persists the Clarity User ID and preferences | 1 year |
| _clsk | Connects multiple page views by the same user into a single session recording | 1 day |
| CLID | Identifies the first time Clarity saw a user on any site using Clarity | 1 year |
| ANONCHK | Checks whether the user has opted out of Clarity recording | 10 minutes |
Clarity does not collect personally identifiable information. Session recordings automatically mask input fields. Data is processed by Microsoft under their Privacy Statement. You can opt out of Clarity via the Microsoft Clarity opt-out page.
5. Marketing & Advertising Pixels
5.1 Meta Pixel (Facebook / Instagram)
Provider: Meta Platforms Inc., USA | Category: Marketing
The Meta Pixel is a piece of code that tracks visitors from our Meta advertising campaigns (Facebook and Instagram ads). It tells us when someone visits our website after clicking one of our ads, so we can measure the effectiveness of our campaigns and optimise ad delivery.
| Cookie / Signal | Purpose | Duration |
|---|---|---|
| _fbp | Identifies browsers for delivering advertising products and tracking across websites that use Meta services | 3 months |
| _fbc | Stores the last click attribution when arriving from a Meta ad link | 3 months |
| fr | Delivers and measures advertising (set by Facebook.com, not samanvis.com) | 3 months |
Meta processes this data under their Privacy Policy. You can manage your Meta ad preferences via Facebook Ad Preferences.
5.2 LinkedIn Insight Tag
Provider: LinkedIn Corporation, USA | Category: Marketing
The LinkedIn Insight Tag tracks visits from our LinkedIn advertising campaigns and allows us to measure conversions and understand the professional demographics (job title, industry, company size) of our website visitors — at an aggregate, anonymised level.
| Cookie / Signal | Purpose | Duration |
|---|---|---|
| li_fat_id | First-party ad tracking for LinkedIn campaigns | 30 days |
| li_sugr | Stores browser identifiers to identify LinkedIn members for targeting | 3 months |
| UserMatchHistory | LinkedIn ad campaign retargeting (set by linkedin.com) | 30 days |
| bcookie | Browser identifier cookie used for LinkedIn sign-in and ad delivery | 2 years |
LinkedIn processes this data under their Privacy Policy. You can opt out of LinkedIn ad targeting in your LinkedIn account settings.
6. Complete Cookie Reference
| Cookie | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| cookie_consent | Samanvi Technologies | Strictly Necessary | 1 year | Stores your cookie consent choices |
| _ga, _ga_[ID], _gid | Google (GA4) | Analytics | 24 hrs – 2 years | Website usage analytics |
| _clck, _clsk, CLID, ANONCHK | Microsoft Clarity | Functional / Analytics | 10 mins – 1 year | Session recordings and heatmaps |
| _fbp, _fbc | Meta Platforms | Marketing | 3 months | Meta Pixel campaign tracking |
| li_fat_id, li_sugr, bcookie | Marketing | 30 days – 2 years | LinkedIn Insight Tag campaign tracking |
This list represents our current cookie usage. We update it when we add or remove tools. The "Last Reviewed" date at the top of this page indicates when this list was last verified.
7. Managing Your Cookie Preferences
You have several ways to control how cookies are used when you visit our website:
7.1 Our Cookie Consent Tool
When you first visit samanvis.com, you will see a cookie consent notice. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your preferences at any time by clearing your browser cookies and revisiting the site, which will re-trigger the consent notice.
7.2 Browser Settings
All major browsers let you view, block, and delete cookies. Note that blocking all cookies may affect the functionality of some parts of our website.
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions
- Safari (Mac/iOS): Preferences → Privacy → Manage Website Data
7.3 Provider Opt-Out Links
7.4 Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. As there is currently no universally agreed standard for responding to DNT signals, our website does not change its behaviour in response to DNT signals. Your explicit cookie consent choices (via our consent tool) are the most reliable way to manage your preferences on our site.
8. Cookie Consent & Your Rights
Under the Digital Personal Data Protection Act, 2023, we obtain your free, specific, informed, and unambiguous consent before placing any non-essential cookies on your device.
Strictly Necessary cookies are placed without consent as they are essential for the website to function — but they do not collect personal data or track you across other sites.
For all other cookie categories (Analytics, Marketing, Functional), we rely on your affirmative consent. You may:
- Accept all — all cookies are enabled
- Accept only necessary — only strictly necessary cookies are placed
- Customise — choose which categories you allow
- Withdraw consent at any time by clearing your cookies and revisiting the site to update your preferences
Withdrawing consent will not affect any data already collected during the period when consent was given.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time — for example, when we add a new analytics tool or remove one we no longer use. The "Last Reviewed" date at the top of this page will be updated accordingly.
If we make material changes, we will re-trigger the cookie consent notice on your next visit so you can review and update your preferences.
We encourage you to review this page periodically to stay informed about how we use cookies.
10. Contact Us
If you have any questions about how we use cookies or want to exercise your rights under the DPDP Act, 2023, please contact our Grievance Officer:
Grievance Officer — Samanvi Technologies
Email:legal@samanvis.com
Company: Samanvi Technologies, Hyderabad, Telangana, India
Response Commitment: We acknowledge enquiries within 48 hours and aim to resolve them within 30 days.
Also see our Privacy Policy and Terms & Conditions.
